Steve Jobs was Apples first CEO and arguably their last best. Steve Jobs is responsible for the branding of Apples image. Aside from the lap in judgement when he chose the retro Apple logo, Apple has always held a strong, smooth and comforting brand in the “edible apple”. We can all thank Steve Jobs for one of the most innovative brands in the world. What do you think of the beautiful slick and sleek Apple chrome logo?
