The Coca-Cola logo, like the beverage it represents, is undoubtedly one of the most recognized logo designs in the world. It’s simple, distinctive white Spencerian cursive script on the red background, along with the famous curved-vessel bottle called the “contour”, or “hobble skirt” bottle created in 1915 by Earl R. Dean, was meant to capture the youthful spirit and exuberance of America. The Coca-Cola logo itself was created by Frank Mason Robinson in 1885, and registered as a trademark in 1887, and has since become the definitive corporate identity of the soft drink now sold in over 200 countries around the globe. America got its first taste of the beverage in 1886, when it was sold as a patent medicine for five cents a glass at soda fountains, and its formula was invented as a non-alcoholic version of “cocoa wine” by a pharmacist named John S. Pemberton, who claimed that it would cure all sorts of diseases like dyspepsia, neurasthenia, as well as headaches, morphine addiction, and even impotence. The Coca-Cola logo first appeared as an advertisement in the Atlanta Journal in 1915.