The IBM logo epitomizes the distinctive, solid, down-to-business ethic the international information systems and computing giant is so well known for. Begun in 1911 as the Computing-Tabulating-Recording Company (CTR) after a successful merger between the International Time Recording Company, established in 1888, and the Computing Scale Company, established in 1891, the new enterprise manufactured employee time-keeping systems, weighing scales, meat slicers, and punched-card tabulators. The general manager at the time became the eventual patriarch and CEO, Thomas J. Watson, Sr., and wanting to emphasize research and engineering, introduced into the company ideology his now famous motto “THINK”. Bearing the new identity of International Business Machines Corporation in 1924, its logo utilized its name in the form of a globe as its design style. Transitioning from punched-card tabulating to computers in 1947, so too did the logo change. Characterized by the simple and straightforward lettering of “IBM”, and receiving style upgrades in 1956 and 1972 by noted graphic designer Paul Rand, it continually emphasizes the company’s strong and well-earned reputation of symbolizing “speed and dynamism”.
Originally posted 2011-11-29 10:11:23.