The Lacoste logo is characterized by the world-renowned crocodile, and represents the French apparel company that merchandizes clothing, footwear, perfume, leather goods, watches, eyewear, and most famously, the tennis shirts that began its legacy in 1933. The company bears the name of it founder, Rene Lacoste, who was an international tennis champion, member of the French Davis Cup team, and won two Wimbledon tournaments in 1925 and 1928. In the earlier era of sportswear, tennis players were required to wear uncomfortable full white shirts with standing collars.Lacoste also found the traditional tennis attire deplorable and collaborated with the owner of France’s largest knitwear manufacturer, Andre Gillier, and they created the softer and far more flexible knitted cotton pique shirt that would revolutionize the sportswear industry. The company logo came into being when Lacoste was urged on by a team member to win an important match by promising him a crocodile-skin suitcase if he did. The American press tagged him as The Crocodile as a result, and the image was eventually embroidered on his tennis blazer, and came to illustrate Lacoste’s legendary tenacity when playing the game.
Originally posted 2011-12-04 09:30:40.