The Reebok logo, is owned by the world-renowned German sportswear company Adidas. The origin of the brand’s moniker comes from the word ‘rhebok’ in the Afrikaans language of South Africa, meaning antelope or gazelle. The brand’s history started back in 1895, when a shoe manufacturer named Joseph William Foster, from a tiny village close to Bolton, England called Holcombe Brook, came up with a remarkable idea of creating a spiked running shoe. The concept worked so well that, with the assistance of his sons, he formed what would become J.W. Foster and Sons.
The family-owned enterprise proudly produced the running shoes worn in the 1924 Olympic Summer Games, and were immortalized by the athletes made famous in the film ‘Chariots of Fire’ in 1981. The original Reebok logo displayed the Union Jack of Great Britain along with the name. In 1986, Reebok launched a second emblem, known as ‘the vector’, or the ‘side-stripe cross-check’. The new logo was created to emphasize an innovative era of ‘performance’ products for the company, and it has maintained that solid, world-wide reputation ever since.