The Sega logo might be relatively simple, but it reflects the unique history of the company. Sega was founded in 1940. It was originally known as Standard Games and later as Service Games. The word Sega is an abbreviation of these earlier names.
Sega is usually spelled out with somewhat futuristic blue letters that are each divided by a white line. However, this emblem isn’t the only blue and white concoction that Sega is associated with. In fact, the Sega Logo has long been seen alongside their popular mascot Sonic the Hedgehog. In some respects, Sonic is a logo in his own right.
Naoto Oshima and Yuji Naka designed Sonic. Those two individuals are actually responsible for a lot of Sega’s promotional artwork. Sonic was created to replace Alex Kidd, who was associated with the Sega logo before the speedy mammal was ever thought of. Gamers should consider themselves fortunate that Sega decided to title their flagship mascot as Sonic. Originally, his codename was Mr. Needlemouse. Early mockups depicted him as having fangs and playing in a rock band, but these ideas were later scrapped.
Alex Kidd was a precocious young boy. He was somewhat of a cross between Bruce Lee and Sun Wukong from the Journey to the West. Wukong is notable for inspiring Son Goku from Dragon Ball Z, who had his own influence on the Sega brand image. Super Sonic was based around Goku’s Super Saiyan transformation. Despite this interesting background, Sega needed something new to stand out from other major video game developers. After all, Nintendo had Super Mario as its fictional ambassador.
Sonic was supposed to match the blue and white color scheme of the regular Sega logo. This stands in stark contrast to Sega’s other character proposals. One of these was a sort of Theodore Roosevelt clone who ultimately became Doctor Robotnik. Mighty the Armadillo was a red creature that bore some resemblance to Sonic. He ended up appearing in the strangely named isometric platform game SegaSonic the Hedgehog. He’s also notable for his appearance in Knuckles Chaotix, but no one is associated with the Sega logo the way that Sonic the Hedeghog is.