The Van’s logo is certainly synonymous with a trendy and very popular American-made footwear and apparel company. The company’s modest beginnings started out in a small shoe factory in Anaheim, California in 1966. The Van Doren Rubber Company was certainly considered to be one-of-a-kind, simply because of its home-grown roots, and it manufactured its own shoes and sold them directly to its very loyal fan-base. On their first day of operations, twelve customers bought Van’s deck shoes, now known as the ‘Authentic’ style, which were crafted-to-order that day and were ready for pick-up that very afternoon. The original founders, Paul and James Van Doren, experienced huge success and a meteoric rise in public acceptance from scores of enthusiastic fans from the youth-driven skateboarder/surfer/snowboarder market niche, along with basketball, baseball and wrestling. In 2000, and again 2001, Forbes Magazine acknowledged Van’s Shoes as one of ‘America’s Best Small Companies’. The company was eventually sold in 2004 to North Carolina-based V.F. Corporation for $396 million dollars. Brother James, who died in November of 2011 at age 73, was said to have worn a pair of Van’s shoes every day since the company opened for business.
Originally posted 2011-11-03 21:56:09.